Ponce Kiah Marchelle Heloise Cruse Evans, best known by her pen name Heloise, is an American writer, author, and speaker specializing in lifestyle hints, including consumer issues, pets, travel, food, home improvement, and health. Heloise's father was in the Air Force, and like many military brats she moved frequently. Heloise's mother, Heloise Bowles, born in Fort Worth, Texas, started a newspaper column in the Honolulu Advertiser called "Readers Exchange" in February 1959, later changed to "Hints from Heloise" when King Features Syndicate picked up the column and started syndicating it nationwide. Within just a few years, the column appeared in over 600 newspapers worldwide. Heloise took over the column in 1977 when mother Heloise died of heart disease. She worked with her mother for several years and contributed to the column as Heloise II. It is still one of the most widely syndicated newspaper columns. She is a contributing editor for Good Housekeeping magazine and writes the monthly column "Heloise to the Rescue." She has written 11 books, hosted a national radio show and is a nationally known speaker. She currently resides near San Antonio, Texas. 

April 15th, 1951 in Texas (Age 73)