Ross Honeywill is an Australian social scientist, strategy consultant, and internationally published author. Dr Honeywill specialises in desire economics, consumer research, social equity, and the understanding and application of value theory. He is Director of the Centre for Social Economics, an international think-tank and strategy consultancy based in Australia. He has a PhD in social philosophy from the University of Tasmania. Creator of the NEO typology - a population classification providing a unique measure of high-value consumption - his work is predominantly applied in North America, Australia and Asia. He lives in Tasmania, Australia with his installation artist wife, Dr Greer Honeywill.