Richard Laermer is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in 1991. He lived in New York, Connecticut, and La Quinta, California. Laermer's book Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on marketing effectiveness, marketing strategy, consumerism, advertising and "no comment." Laermer's Native's Guide to New York was called a "top three NYC guide" by the Guardian. In 2007, Laermer was inducted into the PR News Hall of Fame.