Guy Garcia is a journalist, novelist, and multimedia entrepreneur who specializes in multicultural consumerism and socio-economic trends. Garcia is the current President & CEO of Mentametrix, Inc., a next-generation research, marketing and consulting company that combines multicultural consumer insight from a sociological phenomenon he coined The New Mainstream and the predictive power of the Implicit Association Test and other online research technologies. Garcia is a frequent contributor to the New York Times, New York Times Sunday magazine, the LA Times, and the San Francisco Chronicle. His work has been featured in: TIME Magazine, Fortune Magazine, Vanity Fair, Playboy Magazine, Sports Illustrated, Men?s Journal, Rolling Stone, People, Harper?s Bazaar, ELLE Magazine, Spin, Marie Claire, Interview, Premiere Magazine, People en Espa�ol, Advertising Age, and the Cable Advertising Bureau. 

July 16th, 1955 in Los Angeles (Age 69)