Sasha Cagen is an American writer, editor, and entrepreneur best known for starting the quirkyalone movement. Her first book was Quirkyalone: A Manifesto for Uncompromising Romantics, and her second book To-Do List: From Buying Milk to Finding a Soul Mate, What Our Lists Reveal About Us, a collection of 100 handwritten lists and the stories behind them, was released by Simon & Schuster in November 2007. She is the founding editor and publisher of To-Do List, a "magazine of meaningful minutiae" that used the idea of a to-do list to explore the details of daily life, and of todolistblog.com. Among other major recognition, To-Do List was named Best New Magazine of 2000 in Utne's Alternative Press Awards, Reader's Choice. Cagen cofounded StyleMob, a social networking site "dedicated to real people and their style." The site started in early 2007, and has already received a lot of media coverage. Cagen has appeared on the BBC, Anderson Cooper 360, CNN Headline News, Countdown with Keith Olbermann, and NPR's "Day to Day" and "Talk of the Nation". Quirkyalone received attention in newspapers and magazines including USA Today, the New York Times, and the London Observer.