Maddy Dychtwald is the wife of Ken Dychtwald and an author of three books, a speaker, and the co-founder of Age Wave. Maddy has 25 years of experience in the field of changing demographic trends that shape the marketplace and the workplace. She has written on the economic ascent of women, including how it will transform financial services, healthcare, and consumer marketing. Maddy is currently a Senior Vice President at Age Wave, a firm that she co-founded in 1986, and which provides consulting services to business and non-profits worldwide on a broad range of issues relating to aging populations. Maddy is known for her presentations to more than 300,000 people across multiple industries, including health, energy, financial, marketing, non-profit, and education. Maddy has been featured in various media outlets including: Bloomberg Businessweek, Forbes, Newsweek, U.S. News & World Report, and TIME. She is a blogger at The Huffington Post. A graduate of New York University, Maddy has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.